Bea World Festival


GERMANY – Vok Dams realizes Husqvarna Meeting in Budapest

GERMANY – Vok Dams realizes Husqvarna Meeting in Budapest

170 international top managers of the Swedish Company Husqvarna came to the
Hungarian capital for the World Conference.
The four-day event, organized by Vok Dams, was focused on communication, information and on the emotional
address of all the top managers of the core brands Husqvarna, Gardena and
McCulloch. For the first time, the World Conference took place under the new umbrella
brand of the Husqvarna Group.

At business meetings, workshops and evening events, much priority was given to the
interdisciplinary dialogue. The executives responsible for the international markets put
the main emphasis on working together to stimulate the strategies of all the brands in
the appropriate workshops. On top of that, they wanted to develop the product diversity
and the diversification of the measures by finding solutions concerning marketing and
sales. Budapest, city with two unequal but interesting townscapes, was the perfect
place for the successful continuation of the international Leadership Meetings This
contrast was reflected in the selection of the locations – on one hand the very traditional
brewery Kaltenberg and on the other hand the modern restaurant Spoon.
The new quality of the World Conference coincides with the launch of the new
Husqvarna Group.

Husqvarna is one of the world’s largest producers of outdoor power products with more
than 15,000 employees in above 100 countries. Max Kalbfell, Marketing & Sales Director at Husqvarna Motorcycles, will be part of the jury at this year’s EuBEA.