FRANCE – Le Public Système fills a stadium at ‘Club France’
During the first half of August, it was impossible to switch on French television without viewing live images
beamed directly from ‘Club France‘. Shots of jubilant crowds inside Club France celebrating French Olympic
success enjoyed uninterrupted media coverage during the two weeks of competitions, with several hundred
hours of live broadcasting involving some 1,000 accredited journalists.
Opened for the first time to the general public, Club France received almost 80,000 guests with a daily
average of around 5,000 visitors. Guests came to meet the 330 athletes of the French delegation and over
200 personalities from the world of sport (members of the IOC and Federations and foreign delegations from
Russia, Switzerland, Brazil and China).
The political world was also visibly present and included visits from French President François Hollande,
Prime Minister Jean-Marc Ayrault, the Minister for Sport, Youth and Community Life, Valérie Fourneyron, IMF
President Christine Lagarde and even the Mayor of London, Boris Johnson.
In charge of the marketing, management and coordination of Club France, Le Public Système staged 15 days
of hospitality and activities for the general public as well as the design and organisation of evening events and
partner spaces for Allianz and Française Des Jeux, VIP areas and over 23,000 meals served to guests.
As Le Public Système Hopscotch Board Chairman, Frédéric Bedin, explained: “The proximity between Paris
and London and the huge size of the French community in London were undoubtedly factors in drawing
80,000 people to Club France to celebrate our sportsmen and women, as well as their medals. I am proud of
the work accomplished by our 350 staff and volunteers whose unstinting efforts brought the excitement of the
competitions directly to our audiences. A success that we share, of course, with our customers the CNOSF
(the French Olympic Committee) and all other partners in French sport.”