SWITZERLAND – MCI strengthens creative events offering in Amsterdam
MCI has announced the acquisition of DNA Events, expanding its service offering in The Netherlands. DNA Events will become part of MCI Amsterdam, bringing highly trained staff and enhancing its offering to both corporate and institutional clients.
Founded in Amsterdam in 2005, DNA Events has expertise in creative special events such as product launches, corporate meetings and sales challenges with a focus on corporate clients. As one of The Netherland’s leading names in corporate event management, DNA Events has a diverse existing customer base of European corporate clients and is particularly strong in the telecom sector.
Joining MCI Amsterdam’s senior management alongside Mariette Helman (image) and Michelle Labouchere, Kim van der Does, founder of DNA Events, will serve as Director of Corporate Division. Speaking of the move, Kim comments, “When I founded DNA Events my dream was to produce not just events but unforgettable experiences. With MCI we found the perfect match and a truly inspirational international partner with whom we can continue the dream.”
Mariëtte Helmann, Managing Director, MCI Amsterdam, comments, “The acquisition of DNA Events builds on an existing relationship. We have closely worked together since 2006 with DNA bringing us that extra creative touch that both institutional and corporate clients greatly appreciated. We are sure that having the team on board now will enhance our services towards our existing and future clients who are more and more looking for creative solutions.”