EU – Europe delivers prize incentives to Hosted Buyers at AIBTM
The first ‘Market Focus SPOTLIGHT on Europe’ at AIBTM with
some 15 exhibitors participating has also seen Barcelona Convention Bureau,
Dublin Convention Bureau, Ireland, Visit London, Prague Convention Bureau
and Hungarian Tourism providing prizes for a draw held at the end of the
session among the attending Hosted Buyers who selected Europe as a preferred
destination to place business in their application to register.
6 lucky Hosted Buyers were drawn from a business card raffle and won a
Waterford Crystal Clock from Ireland, an Olympic Games Goodie Bag from Visit
London, luxury leisure breaks in Barcelona, Prague, Dublin and Budapest.
The one hour session was organised as a direct response to the AIBTM 2011
post-show research which confirmed that 60% of Hosted Buyers have a direct
interest in placing business internationally.
“AIBTM is a great example of one of the new-style of shows engaging Hosted
Buyers from across the business and events industry. With proven success
already in Europe (EIBTM) for the Hosted Buyer programme, we are confident
that the business development success we have experienced in this region will
be repeated in North America” said Chris FJ Lynn, Sales & Marketing Director,
North American & Emerging Markets at London & Partners.
Graeme Barnett, Reed Travel Exhibitions, AIBTM Event Director
commented, “We have been working closely with European exhibitors to
enhance their experience at this year’s show and as there is clearly an interest in
outbound business from US buyers, this new networking feature should provide
a great opportunity for buyers and suppliers to connect and generate business
leads with the prize draw as an added incentive”.