UK – IBTM Event Portfolio announces New Multi-Event Mobile App
The IBTM Event Portfolio have announced the introduction of a new
multi-event mobile App with increased functionality to help attendees get the most out of their
experience at each of the Reed Travel Exhibitions within the IBTM Event Portfolio.
The new IBTM multi-event App has been launched at the premier global exhibition for the U.S.
incentive, business travel, meetings and events industry, AIBTM. The AIBTM
2012 section of the App, sponsored by Vancouver Hotel Destination Association, guided users
through the event, that took place June 19 – 21, 2012 at the Baltimore Convention Centre.
“The IBTM multi-event mobile App is a wonderful added-value option for all buyers and exhibitors
who participate in the IBTM Event shows. Each year we listen to the feedback we receive from all of
our participants and we feel that this APP will help to enhance their experience and provide them
with everything they need at their fingertips. It provides a practical solution to communicating live
information and updates to all attendees before, during and after each of the shows” comments
Mandy Torrens, Head of Marketing and Buyer Programme, IBTM Event Portfolio, Reed Travel
The IBTM multi-event APP is available for iPhone, iPad, Blackberry and Android platforms. The
new App’s functionality includes:
The ability to view Hosted Buyer and Exhibitor Appointment Diaries
Ability to participate in live voting, polling and surveys, as well as ask questions during or after
show education events
A full schedule of education and happenings at the exhibition, with the option to
Social media information
Interactive floor plan with route planning
General event information
Keynote speaker bios
Complete exhibitor list
The new App is available and can be found by searching ‘AIBTM’ or ‘IBTM’ in each mobile device’s
application market. The diary function will be available to view once online Hosted Buyer and
Exhibitor diaries close, shortly before each event.