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SWEDEN – Jack Morton Worldwide and Nine Yards form partnership in Sweden

Global brand experience agency Jack Morton Worldwide, that will also take part at 2012 EuBEA, announced a strategic partnership with Nine Yards, the Stockholm and Göteborg based agency whose clients include Ernst & Young, Volkswagen, Samsung and Carlsberg.

The agreement allows the two brand experience agencies to strengthen their offering to Nordic brands. Clients in the region will benefit from a unique combination of local know-how and international reach, experience and creativity for their marketing activities both within the region and globally.

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Julian Pullan (on the left), President, EMEA, Jack Morton Worldwide said: “Nine Yards is truly aligned with Jack Morton’s way of thinking and our joint venture brings something quite unmatched to the table, presenting a very exciting offer to the region. We have always enjoyed working with Scandinavian brands and seem to have a good cultural and creative fit. We hope this strategic partnership will bring us many new opportunities to do so.”

Jack Morton has been active within the region for a number of years working with top brands including leading ICT brand Ericsson.

“Jack Morton is the leading international brand experience agency and a great inspiration for Nine Yards. We have a similarity in ethos, ambition and culture, and we’re looking forward to building our relationship and our business together” said Janne Björge (on the right), CEO, Nine Yards.