SPAIN – Keytel and its brands, PHW and exe Hotels, held their Annual Convention
From 12 until June 14, Keytel, and its brands Prestige Hotels of
the World (PHW) and exe Hotels, held their Annual Convention in their member
hotels in the city of Barcelona. On June 12, the exe Hotels Convention took place at
the Barcelona Center hotel, on June 13, it was the turn of the Keytel Convention at the
Silken Diagonal, and on June 14, the PHW Convention was held at the Eurostars Grand
Under the slogan ‘E2 Everything your hotel needs‘, Keytel aimed to convey to its member hotels all
the values and services revolving around its value proposal. Concepts such as efficiency and
Energy (attributable to exe Hotels brand), Experience and Evolution (attributable to Keytel)
and Emotions and exclusivity (attributable to PHW) are just some of the attributes that define
each of the brands.
Through these acts, Keytel aimed to convey how it and its brands, PHW and exe Hotels, is
developing, as well as to make an assessment of the brand’s different services and give an
account of our challenges for the future. In this regard, on Wednesday June 13, Keytel planned a workshop at the Silken Diagonal, where each of the hotel representative’s different
areas were put at the disposal of the hotels participating in order to go more deeply into what
are key aspects for the hotel, such as distribution, operational procedures and marketing the
hotel’s sales through Keytel. In the evening of the same day, Keytel organized a workshop
between hoteliers and a hundred Travel Agents and also invited them to a private
screening of the film ‘The Great Year’ at the Cinesa Diagonal cinema.
Moreover, over the next few days, Keytel and its brands offered interesting talks and
presentations by renowned figures, such as Domènec Biosca, President of Educatur, Alicia
Estrada, Marketing Director for GEBTA, José García Aguarod, Founding Partner at
Eventoplus, Juli Burriel, Director of IBTA, Vicente Arias, co-founder and CEO of
Offerum, Magda Villalonga, General Manager for Alqvimia and Alfredo Ouro, founder of
Hall St and academic associate and researcher at Esade, among others.
On the other hand, as part of the framework of the convention, other activities were programmed such as the one planned for June 12, where exe Hotels organized a fun
event in collaboration with Fizzbartenders between the brand’s Distributing Agencies (ODA)
and member hotels, which was held on the terrace of the Barcelona Center. Lastly, on Thursday,
June 14, Prestige Hotels of the World hosted a get-together between high-end companies
and PHW member establishments where they were able to enjoy a Godiva Dipping on
the terrace of the Casa Fuster Hotel Barcelona.