SPAIN – A colour explosion for the presentation of J&B limited edition
Communicate PR and Factoría de Ideas chose the Hotel Jardines Sabatini parking as the location to present the limited edition bottles ‘J&B
Colors´. The space had never hosted an event like this before and the organizers added a New York flavour to the place with a lift, that had a capacity of more than 50 people and that would take them two floors below the ground to the space where the party took place.
From the darkness of the lift the guests were blown away by an explosion of colours: black and white were forbidden, all the details and decorations were colourful, like the huge LED screens that showed videos expecially created for the event or the bright uniforms of the waiters and hostesses holding hundreds of ‘J&B Colors’ bottles.
Soraya, Brian Cross and the DJ Silvia Superstar were in charge of the musical entertainment. More than 500 guests could also enjoy the performance of 6 exclusive choreographies by the dancers, all dressed with Carlos Diez clothes, of the Dani Parullo Dance Company.
Many celebrities took part in the event, as well as all the most influential lifestyle press.