SPAIN – With Tango and Bacus Eventos the new BMW comes from the water and the sky
Tango and Bacus Eventos Sociales organized two events, one in Madrid and the other one in Barcelona, to present the new BMW Series 3. The concept for the stunning presentations was inspired by two natural elements: water and air.
During the first event Manzares river was literally ‘brought to life’ in front of more than 1.000 people, thanks to a projection on a water screen of images evoking strenght, speed and safety. Following the slogan ‘Soul of a winner‘ and through the power of light, sound and water, the scenery showed a tale ‘in movement’ and 3D images that created a surprising holographic effect. This was the first time that this kind of show was hosted in Spain.
In the same week, in high-level environment and surprises Motor Munich (Dealer in Sabadell and Terrassa and the oldest in the province of Barcelona) celebrated with his clients the arrival of the sixth generation of the sedan in the spectacular W Hotel Barcelona. This time the car was transported by an helicopter that left it at the entrance of the hotel.
The guests, had a first reception in Eclipse, located on the 26th floor of the hotel, one of the most emblematic building from where you can see the Mediterranean in all its glory. There they could enjoy the cocktail suggestive S3, music and a spectacular setting. The surprise came from the sky just as the lights dimmed and a helicopter offered an acrobatic flying show, greeting the new BMW 3 Series.
You can watch a video of the event held in Madrid here.