GERMANY – Vok Dams China takes off with Swiss
To mark the first direct flight connection between Zurich and Beijing, the event specialists of Vok Dams China staged a Gala evening of a special kind.
The Live-Marketing specialists carried the Swiss lifestyle to the Middle Kingdom and presented – strictly conceptual – the new connection between Switzerland and China. Artificial snow and a red carpet with paparazzi were parts of the event, as well as, the Alphorn superstar Eliana Burki, who along with the band brought completely new sounds to the Far East.
Among the guests were numerous VIPs, like the popular news anchor in China, James Chau (CCTV) and the CEO of Swiss International Airlines, Harry Hohmeister.
“The Gala evening was dominated by symbols of the Chinese and Swiss cultures”, said Ulrike Ellmann, director of Vok Dams Beijing. “Especially the international character of Vok Dams, the proximity to the clients but also the know-how on site made the conception and implementation possible”.