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UK – Merlin Events showcases new event format

Merlin Events London has presented the project ‘It’s Your Party‘, that will allow participants to create their own bespoke event using social media. Having replied to the invitation and chosen the theme via social media, partygoers will then be asked to choose the entertainment and food by means of a survey.


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Guests can follow the thread on Twitter using the hashtag #Itsyourparty, where latest updates on the polls will be tweeted.



Michael Aldridge, general manager at Merlin Events, said the party is “a must for event organisers” to see the power of social media in a real setting. “It’s time to shake things up a bit, give people the experience they really want”.


The ‘It’s Your Party’ showcase will be held on 1 February at Madame Tussauds from 6:30pm -10pm.

Aldridge is also looking for organisers who have never been to the Museum or last went when they were young. He said: “All will be revealed through our social media channels but anyone who hasn’t been and likes surprises should get in touch with Big Wednesday PR“.