FRANCE – Le Public Système in partnership with American Express Meetings & Events
American Express Meetings & Events and Le Public Système announced last week, at an ACTE conference, their collaboration in the MICE market. Aim of the operation: offer a comprehensive solution to event organizers. Amex intends to contribute its expertise in the field of strategic management of events and costs optimization.
Le Public Système, on the other hand, will intervene on the side of communication strategy and branding. This partnership will give the PR and event communication group the opportunity to “benefit from American Express” international network and therefore to enhance the visibility of its competences in markets outside of France. The agreement should be refined and gain in visibility as the joint operations will become concrete.