ITALY – Tetris invaded Milan
October 1st , hundreds of Milanese people who were on the Naviglio Grande witnessed an unexpected show. On Saturday night, starting from 22.30, colorful floating Tetris cards invaded the canal and made their way to the wharf, where they hit the finish line indicated by the neon Games Week on the bridge, to the astonishment of the unsuspecting audience.
The initiative which illuminated the Milanese neighborhood was the first in a series of activities undertaken by the Agency meda36 to celebrate the arrival of Games Week, the first Italian consumer show dedicated to video games, promoted by AESVI – the trade association of sector –, which will be held in Milan from 4 to 6 November at the MiCo space in the Fieramilanocity.
Three days of absolute fun for all the fans, families and anyone willing to try a preview of the most awaited novelties, test themselves in tournaments and competitions, meet the most successful developers and play with the celebrities present.
The General Secretary of AESVI Thalita Malagò commented: “Saturday evening’s event was only the first of the surprises that will amaze the Milanese people in the weeks before the Games Week. The goal is to involve the city in the spirit of the event which is hosted in one of the most futuristic venues in Europe and stands not only as a reference for the videogame industry in Italy, but also as a unique moment of encounter for the families and fans as well as an initiative relevant at the local level, further highlighting the role of Milan as a centre of innovation.”