UK – WRG in partnership with American Express Meetings & Events
Manchester live events and marketing agency WRG, which secured a £12m investment from LDC earlier this year, is gearing up for further growth after signing an exclusive partnership agreement with American Express Meetings & Events (AMEX M&E). The two companies have been working together for several months and have now formalized their agreement.
Mark Wallace, WRG‘s chairman, said: “The collaboration of WRG and American Express Meetings & Events is a landmark offering in the business of live events and meeting management. Creativity is at the core of everything WRG does – striving for brilliance through innovative and unique ideas. Now, with the unrivaled cost-management, planning and sourcing expertise of American Express Meetings & Events joined with the creative vigor of WRG, these fundamental disciplines are fused, offering clients a full-service approach like no other.”
Peter Manning, UK director, American Express Meetings & Events, said: “Corporate spending globally on meetings and events is estimated to be £90bn annually.We know that corporations are facing challenges with increased scrutiny over their meetings budgets and need to understand and meet new regulations while not compromising on the ultimate design and creativity of their meetings and events. That is why this exclusive agreement is so appealing – through the integration of WRG’s creative marketing services and production capabilities with our planning, sourcing and expense management expertise, corporations will have access to an unmatched approach in all areas of meeting organization.”
The agreement reflects a wider move by American Express to pair with events companies globally – it recently announced a similar joint offer in France with Le Public Système.