SPAIN – Devirtualizing Social Media
September 2011. About 500 people downloaded an mp3 file which contained music and instructions from a voice. At 5:00 pm. all the participants pressed play and shared together an interactive experience for 40 minutes. People of different age, gender and social status played together to demonstrate that social media not only empowers online communication, but also encourages offline contact. A total 3.0 experience!
Original Idea: Improv Everywhere
Organizers: Poko + Improv Everywhere
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