ITALY – Promoconvention brings the Mercedes-Benz Fashion Club back to Milan Fashion Week.
A fixed appointment for VIPs, journalists, stylists and opinion leaders, the Mercedes-Benz Fashion Club is an exclusive lounge, a meeting place housed in the Palace of Giureconsulti, where guests can relax between a parade and the other, in an environment of comfort and design.
Welcomed by the new Class A concept car, available on the market from 2012, guests could enjoy many amenities, including iPad stations and wi-fi area to access the latest news, a magazine corner to browse through national and international fashion magazines, dining area where packed lunches were also served in the “Fashion Food Box”, and screens to follow live the fashion shows. In addition, a make-up artist was available for visitors needing to refresh their make up in the “Beauty Express” area, created in partnership with Limoni.
Every day the Mercedes-Benz Fashion Club was also the set for informal fashion shows by young designers, including Andres Caballero, Francesca Liberatore, Sergei Grinko. As in the past years, the clothes worn by the hostesses were designed by Promoconvention and inspired to Mercedes-Benz last fashion campaign.