Bea World Festival

News

FRANCE – Havas Event has organized the annual convention of Monoprix Group.

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This event focused on the signature “le client, chaud devant!”andwas based on three themes: to understand, to consider and to surprise clients. The event was animated with a quiz, humorous happenings and skits from a popular actress! To break with conventional openings, attendees were asked to realize upon arrival a giant “Tifo”  in order to send a message to their clients “welcome home ” which was then  posted on the website and Facebook page monoprix.fr.

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The party, after the plenary session, was an opportunity to celebrate the first day of Spring with unexpected and generous close-up animations in the “Monoprix Spirit”: close up magician, “giant butterflies” who distribute gifts, break dancers, interactive waterwall, animated photo call, and a trendy DJ to warm up the dance floor!

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