BELGIUM – JOBBIZ in black and white…
This campaign, dreamed up by Swatch to promote its new Swatch Zebra, from the Animal Collection, was staged in 25 cities, including Paris, Milan, Zurich, Manila and London. To present it to the Belgian public, Swatch used the services of Jobbiz, the hostess agency and brand action arm of CRE-ACTION!
That Friday, 14 zebras invaded the cities of Liège and Antwerp to surprise and interact with passers-by, hand out flyers and direct them to the nearest Swatch Store, while following a meticulously-orchestrated choreography.
The result was appealing, amusing, exuberant, and above all a resounding success, which was what the team of Swatch Belgium liked most about it. They have already asked Jobbiz to prepare their next promotional actions.
So watch out, the “Jobbiz zebras” are about!