GERMANY – Brilliant opening production for the Hannover Messe
Responsible for the staging for the third consecutive year was insglück, the specialists in brand management and live communications. This year, the Creatives surprised the guests with a setting which, through 3D mapping, brought the current issues of the industry impressively to life. Three-dimensional video display of facades was known previously for its almost exclusive use in outdoor areas.
For the opening of the exhibition, insglück matched it with lavish entertainment, a surprising live performance, and perfect sound design. The geometry of the setting interacted with the projection, artists responded to deceptively real structures, industrial noises emerged in the soundtrack – it was a breathtaking visual journey through the exhibition areas to show how much technology makes possible today.
Prominent speakers, including the Prime Minister of the Republic of France, H.E. Francois Fillon, as the representative of this year’s partner country, were welcomed by the Lower Saxony Minister President David MCallister. The Hannover Messe was then finally opened by the Chancellor of Germany, Dr. Angela Merkel.
Michael Rose, head of protocol and corporate events for Deutsche Messe AG, summed up enthusiastically, “The spectacular and emotional realization of our themes provided a great introduction to the exhibition. With this production, insglück again hit the mark.”
About insglück Gesellschaft für Markeninszenierung mbH
Under the leadership of managing directors Detlef Wintzen and Christoph Kirst, insglück has enjoyed ten years of success in live communication. Both managers have their roots in drama and directing and have won several awards for their creative and directorial services. In addition to core competencies in creation, implementation, and staging, the insglück team of 38 employees offer a comprehensive portfolio of services for both a holistic and dynamic experience. With the opening of a Cologne branch in July 2008, insglück is now also represented in the Rhineland.