UK – SSG brings Bloomsbury Ballroom back to life
The afternoon press conference hosted over 200 media and VIP guests to celebrate the launch of HTC’s newest, multimedia focused handset. SSG designed the space to reflect the multimedia messaging, providing relaxed sofa seating for the presentation, rather than the traditional theatre style. The sleek modern feel, contrasted, yet complimented the art-deco style of the ballroom.
The venue was then reset for the evening party, welcoming 500 guests. DJ Yoda, the UK’s leading VJ provided the entertainment, leveraging the 4.8 metre screen. SSG has been working with HTC for over three years, delivering outstanding events, exhibitions and experientials. Roger Smith, Managing Director, SSG, said, “This was an exciting, but challenging project for SSG. We were faced with completely transforming Bloomsbury Ballroom in a very short space of time. However, we feel we have executed two slick and polished events, doing justice to both HTC and this iconic venue.”
SSG worked with a host of trusted and long-term partners: lighting by Visual Elements, AV by Dimension and catering by Zafferano.