GERMANY – The BASF “European Business Forum”
The EBF is the platform of BASF, where managers from European sales and marketing in all divisions of the group come together. The aim of the event format is to offer top management the opportunity to exchange professional expertise, to generate new ideas for their own day to day business and to maintain their business network.
Concept X co-ordinated both the concept and organisation of the event. Among other things, new workshop formats were developed, which led to results which could be implemented in a real-world situation. The overarching ethos of the convention was to experience “connecting for success”.