THE NETHERLANDS – De Otter creators facilitates breakfast event for the Nationale Postcode Loterij
The New Core Values for the Nationale Postcode Loterij formed the theme for the morning programme and were supported with spectacular graphics. Winston Gerschtanowitz presented the morning programme, in which various ambassadors entered the stage including CEO Boudewijn Poelman, Ali B and Andre Rieu.
Each part of the programme incorporated one of the Core Values of the Nationale Postcode Loterij. They were interpreted through live performances, short films, animations, colour and, above all, the Nationale Postcode Loterij people themselves. The atmosphere in the Zuiveringshal was dominated by two enormous projections of 20m by 7m. The projections did not only set the mood, they functioned as a high-impact communication channel.
In addition to the development of the whole idea, de Otter creators also organised the entire audiovisual programme. Marieke de Otter explains: ‘Perhaps unknown to many people, but de Otter creators already has more than 15 years of national and international experience in the field of audiovisual design and production.’
‘It was very exciting that the National Postcode Lottery were referred on to us by Jeroen Jongenelen from JVR for exactly that. The cooperation was very clear; the National Postcode Lottery would concern itself with the production of the event and De Otter creators would focus on the audiovisual production. Together, we created a fantastic total production’, says Marieke de Otter.