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Coundown for the First European Festival of Events

The First European Festival of Events will open on Thursday 22nd November at 9.00.

Here is the program of the Kermesse:

Thursday 22nd November

9:00 – 19:00: EuBEA Village and Exhibition “EuBEA Short List on View”

h. 10:00: Monitor on Events Market in Italy and abroad
Speakers:
Enrico Finzi, Astra Ricerche
Salvatore Sagone, ADC Agenzia della Comunicazione
Anna Martina, Città di Torino

h. 14:30 Events Industry Development: market, protagonists, creativity
Debate with the participation of:
Marcella Bergamini, Danone
Gianmaria Radice, Bmw Group Italia
Sergio Tonfi, Philips Italia
Marinella Gori, Canon
Andrea Baccuini, It’s Cool
Gabria Cipullo, Fonema
Alessandra Lanza, Piano B




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Friday 23 November

9:00 – 19:00: EuBEA Village and Exhibition “EuBEA Short List on View”

h. 10:00 Checkmate the ROI – How to measure events results
The Phillips ROI Methodology by Maja De Simoni, CMP in cooperation with European Event ROI Institute.

h. 10:30 How to evaluate the event: agencies and companies face to face.
Spekers:
Francesco Geremia, Assicurazioni Generali
Roberta Cocco, Microsoft Italia
Paolo Iammatteo, Enel
Stefania Boleso, Red Bull
Fabio Fassone, Ad Hoc Culture
Gianfranco Maiorana, Creo
Simone Merico, K-Events
Riccardo Andreoni, Set Up


h. 18.30 European Best Event Awards Ceremony

h. 21.00 Dinner and EuBEA Party