Matthijs Otto has been advocating for a future-proof events industry for years. Event organizers are used to organizing expensive events and then bringing together as many visitors as possible in one day. He says the events industry needs to transition to “Always-On Events” where members can attend multiple events throughout the year as part of a community. This is actually the same as a large conference, but spread over times that suit participants best. Visitors become members and tickets become subscriptions, which is based on how modern consumers use content platforms like Netflix and Spotify. In this interactive keynote, he shares cases from communities that have grown to 60.000+ members with this vision and shares key take-aways, business models and how to achieve the same with your events.