Biography
Passionate about live communication. More than 20 years she feels geared up with live marketing as she is a firm believer of content in context and combination of meeting the right people makes the difference. People will forget what you tell or show them, but they will never forget, how you make them feel. Supporting businesses to develop strong messages for trade shows and events and integrate live communication in their strategy and finally implementing is her passion . She strongly believes that live-long learning and building up reliable networks is essential to constantly develop live marketing further, in front of as well as behind the scenes, in virtual, hybrid an in-person.
An award-winning project must: be unique, memorable and resonate with the target group. It has to create an experience together with a group of peers no matter if there are 5 or 5000 people.
My advice to the nominees is: Be creative, be bold, be authentic to create event experiences that your audience wants to experience again and again.
A quote about your past experience at EuBea/Bea World: I’m always deeply impressed by creativity and all the passion of the people behind the entries.