Jia Wei

Jia Wei is an accomplished marketing professional with an exceptional track record in driving innovation, consumer engagement, and brand success in the technology industry.
As the Head of Marketing for Xiaomi in Western Europe, she plays a pivotal role in shaping the company's brand identity, market penetration, and overall growth strategy in one of the world's most competitive markets.
Under her leadership, Xiaomi's Western European marketing campaigns have been widely recognized for their creativity, authenticity, and ability to connect with consumers on a deeper level.

Jia in a few Tweets:

An award-winning project …”must exhibit exceptional creativity and innovation. It should push boundaries and inspire others”.

My advice to the nominees: “Tell Your Story because behind every award-winning project, there's a compelling story”.