The LEGO Group
Director, PR, Communications and Events REEMEA

Andrea Faflíková


In 2000, Andrea joined Havas, the international communication agency’s Prague offices, based in the Czech Republic. Within a few years, she progressed to the role of heading the agency’s Corporate Communications unit. After almost a decade working in advertising, she joined a newly formed team within the Czech Football Association as managing director of a business unit supporting youth football. At that time, she graduated in Football Management at the University of Lausanne, a special program developed by UEFA. She currently works at the LEGO Group and heading the Internal and External communication & events in REEMEA Region (Russia, Central and Eastern Europe, Middle East, and Africa).
She is a member of various international PR & Event juries and advisory boards.

Andrea in a few Tweets

An award-winning project in the new post pandemic context must… "be a cocktail of great idea(s), creativity, emotions that we have been missing so much, and the proven benefit of the event."

My advice to the nominees is... "Show your creativity and passion put into the featured event & back it up with numbers clearly demonstrating its benefit."

“Live Free” is Bea World 2022 Claim. What is live free for you? "To live and act without regulations limiting our lives, depriving us of basic freedom, to live joyfully and freely and to fulfil our private and professional dreams."

Other jury members